For venture firms & studios

The market doesn't kill most ventures. The team does.

You price the market, the model, the moat. The team — the thing that actually kills most ventures — gets a gut call and a reference check. Your biggest risk is your least instrumented asset.

And post-wire, team trouble reaches the board deck two quarters after it reached the hallway — usually as a resignation you couldn't afford. There's never been an instrument. Now there is.

What the firm gets

Underwrite the team. See yellow early. Keep your people.

At formation

The team gets a memo, like the market does.

The proposed team's map, its gaps, and who in your stable completes it — before the wire, not after the stall.

Every quarter

Yellow flags a quarter before they're red.

One page per venture from operating data — the rhythm, the scoreboard, the participation — plus the three conversations the firm should have this quarter.

Across the fund

You learn what wins.

What each team looked like at formation, versus what happened. After enough ventures, you know which kinds of teams win at which stage — and nobody else knows it.

Prefer to read?

The whole thing on one page.

The problem

Proven winners in wrong seats, and a stable that bleeds its best operators.The reins conversation never happens because nobody has evidence — just opinions about a person who made everyone money once.

The fix

The people layer, portfolio-wide.Every person, four proven personality tests deep, distilled to a one-page guide. GrayMatter — an AI coach — briefs every team's managers weekly, and briefs the firm quarterly: venture-level health flags, formation memos on new teams, and the exact conversations to have while they're still cheap.

The install

Per venture: one quarter, seven live sessions.Every person assessed in week one, the team on one map by week three, managers briefed weekly from then on.

Cost

$25,000 per venture to install · $12,000/yr per venture after. Full-portfolio rollouts are structured as one firm agreement, built up from that number.Run several ventures and the portfolio view comes with it: one page per venture each quarter, and a team read on every new venture before the seats lock. For scale: one mis-staffed venture burns millions, and a dedicated talent partner runs $300–600K a year.

Private

The firm sees venture-level health. Never individuals.Each venture's people get full coaching privacy — managers see themes, the firm sees the scoreboard it already sees. Tell your teams exactly that. It's architecture, not policy — and it's why the data stays true.

Proof

Every install carries the same guarantee: week three, the team sees itself on one page. Don't feel it — full refund on that install.

Book the demo — 15 minutes