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The curriculum

You're winging your most important conversations.

And the assessments that could fix it are in a drawer. Gray Matter Growth built the fix in two parts. GrayMatter is the platform: it turns how every person on a team is wired — StrengthsFinder (CliftonStrengths), DISC, the Enneagram, The Six Types of Working Genius™ — into coaching before every 1:1, every conflict, every hard call.

InsideOut Leader is the curriculum that installs it: one facilitated quarter — a kickoff, six biweekly team sessions, four manager 1:1s — that turns results nobody was using into how the team actually runs. Individuals grow on purpose. Managers navigate the hard, gray stuff. Organizations build accountability and leaders, top to bottom. After the install, the coach stays.

The curriculum installs it. The coach runs it. Meet the coach —

GrayMatter
A scripted introduction — the real coach knows your actual team.
Prefer to read?

The whole thing on one page.

What it is
The one-quarter curriculum that installs GrayMatter — a coach for every person in your organization.Not a workshop that fades. An installed operating rhythm.
The quarter
A kickoff, six biweekly team sessions, four manager 1:1s — all facilitated by Logan Joyce.Team map built live; every manager briefed before conversations that matter; the coach live from week one.
The stack
Four validated instruments per person, read together.StrengthsFinder (CliftonStrengths), DISC, the Enneagram, Working Genius — all four on us, and your team keeps them.
Cost
$25,000 — the install. $12,000 a year — the coach.One team, up to 16. Program budget, one signature, nothing per-seat. The coach who installed it stays: manager and coach at the table, every quarter.
Proof
Week three, your team sees itself on one page for the first time. Don't feel it? Full refund.And your team keeps the tests.
Private
What people tell the coach stays with the coach.Managers see themes, never transcripts. Nothing trains any AI model. Leave any year-end with a full export — then it's deleted.
Who
Logan Joyce — leadership coach to 1,000+ leaders, builder of GrayMatter and this curriculum.About Logan · Minneapolis · four organizations a quarter, none delegated.

Asked before booking.

What is InsideOut Leader?

The one-quarter leadership curriculum from Gray Matter Growth (Minneapolis) that installs GrayMatter — a coach for every person in an organization, built on four validated assessments per person.

Is InsideOut Leader the same thing as GrayMatter?

No. GrayMatter is the platform — the coach your team uses every day. InsideOut Leader is the curriculum that installs it across one quarter.

Who is it for?

One team of up to 16 — corporate leadership teams and EOS-run companies. Facilitated personally, Twin Cities onsite or virtual anywhere.

What does it cost?

$25,000 for the one-quarter install, all four assessments included. $12,000 a year keeps the coach after. Week three carries the guarantee: the team sees its full map or the program fee comes back.

No mail app opened? Email logan@graymattergrowth.com